MSMP 60: Sofie Couwenbergh on Content Creation
- How much content do you need?
- Do you need it consistently?
Sofie’s passion for getting her client’s messages right (she calls herself a “straightforward perfectionist”) is palpable and after listening to this episode you’ll have a better sense of some of what goes on behind the scenes in creating high quality content and corresponding high rankings in search results.
Key Learning Points:
- Sofie talks about the choice between doing content in house vs outsourcing it - 2:45
- Sofie discusses the importance of content - 5:20
- Sofie shares the challenges of hiring in a large marketplace like Upwork - 7:45
- Sofie gives us a lesser known place to find great writers - 8:44
- Mads discusses the advantage of using someone who consistent writes for a living - 12:49
- Sofie offers pointers about training someone for in house content - 19:13
Connect with Sofie Couwenbergh: