"eCommerce Business Owners Have More To Gain From Financial Insight Than Any Other Business Owner"

Rob Te Braake
Financial Management Expert & Founder of ABEL Finance

As Seen In

Grow Faster, Be More Profitable, and…

Avoid The Costly Financial Management Mistakes That Sink 82% of eCommerce Businesses

By now, I’m sure you’ve heard that “cash flow is the lifeblood of your business”.

Fact: According to a U.S. Bank study, 82% of businesses fail due to poor cash flow management skills or poor understanding of cash flow.

Most eCommerce businesses don’t make it to their fifth year because they don’t even know they have cash flow problems.

Most business owners don’t understand how to properly manage cash flow, so how could they know the difference?

This sobering statistic is no surprise to you. In fact, that’s why you’re here…

Hi, My Name is Rob te Braake

I am the founder of ABEL Finance – Virtual CFO Services

I help online business owners feel in control of their numbers, grow faster and be more profitable.

My company, ABEL Finance provides virtual CFO services, as well as financial and strategic advisory. We help our clients grow faster and more profitable based on financial insight.

At ABEL, we believe that the best business decisions are made based on finance insights.

Finance is a language. It is a way to understand your business, and a way to diagnose all aspects of your business — processes, growth, opportunities, risks and much more. ABEL helps you to translate all the information into clear and actionable insights, so you can make better decisions.

I believe eCommerce entrepreneurs have more to gain from financial insight than any other business owner. Which makes this a unique opportunity for you to learn from and work with me in a group setting for a fraction of what it costs for one on one consulting.

Hi, My Name is Mads Singers

Having worked as a management coach for 6+ years, I have coached people in large organizations such as Shell and Coca-Cola as well as with innumerable entrepreneurs in small to mid-sized companies.

As an entrepreneur with multiple eCommerce businesses of my own, eCommerce entrepreneurs are some of my favorite clients.

And they love working with me too, because of my deep knowledge of their business model.

As A Business Owner, You Already Know You Need To:

Perform a cash flow analysis on a regular basis

Use cash flow forecasting so you can make better business decisions

Do scenario planning to prepare you for high probability/high risk problems

REALITY CHECK: Are You Consistently Doing These Things?

If you’re like most eCommerce entrepreneurs, you are probably too busy handling the most urgent and important tasks. In the day-to-day pressure cooker of business, it’s understandably hard to find time to do the important, but not urgent tasks.

As the leader of your company, it’s up to you to prioritize these Important/Non-Urgent activities so that you can prevent crises and keep your head up so that you can recognize and pursue new opportunities.

Another common pitfall you may relate to is focusing too narrowly on your own core competencies.

For example, many of my clients have amazing advertising, marketing, and/or creative skills, but they struggle when it comes to the “mundane” task of analyzing their finances. And while it is wise for you to focus on your strengths, you also know that good financial management can make or break your business.

The question is, what are you going to do about it?

If you’re thinking, “I’ll hire a CPA!” There’s good news & bad news…

First, if you don’t already have a relationship with a good CPA, I would be a terrible management consultant if I didn’t encourage you to find a good one as soon as possible. It’s true that they often do a lot more than save you money in taxes. In fact, they can be trusted advisors. And as they get to know your business over the years, they can become an essential part of your financial management and planning team.

HOWEVER, no one outside your company will ever be able to understand and interpret the data the way you can. They simply won’t be close enough to the marketing and operations of the business to have the kinds of insight you have.

What’s more, hiring a full-time financial expert or CFO may not be a viable option for you at this time. Outsourcing to a finance & data analysis company like Rob’s may not be either.

I’m Going to Level With You…

As a business owner, you must have a broad understanding of the most important financial management concepts & processes.

Fortunately, we’ve made it easy for you to master the most important concepts in the least amount of time

Introducing ‘Finance for eCommerce Entrepreneurs’

*Note: The above image is a representation of the digital content you will have immediate access to upon enrollment. You will not be shipped any physical goods.

The Only Financial Course Specifically Created For eCommerce Business Owners Like Yourself

Finance for eCommerce Entrepreneurs is a 5-module online course that takes you to a top percentile understanding of Financial Management & Business Strategy in just a few hours.

Upon completing this course you will realize that there is a trove of hidden treasure to be found in your bookkeeping data just waiting to be uncovered.

You’ll be able to assess the most common risks that EVERY eCommerce business owner faces and prepare for those scenarios.

"Getting our financial planning on track was the missing piece for significant growth for Aiversport"

Lesley Koekenbier
Founder, Aiversport.com

Join The 18% of Entrepreneurs Using Effective Financial Management Techniques to Protect and Grow Their eCommerce Business

  • Make smarter business decisions to grow and scale your business based on a correct understanding of your financial data.
  • Avoid or adapt to challenges that you will inevitably face along the way.
  • Know exactly when you can increase inventory or launch a new product with confidence that your cash flow position will remain strong.
  • Correctly assess risks and take advantage of growth opportunities you would otherwise miss.
  • Utilize the right financing or loan options for your situation without giving up equity
  • Get help and useful feedback when you need it in our exclusive mastermind group.

How Does the Course Work?

Upon enrolling you’ll receive immediate lifetime access to the Finance for eCommerce Entrepreneurs members’ area where all of your course materials, downloads, and video training will live. Whether you want to get through everything in one day, a week, or wait six months to begin…the material will always be there when you’re ready to dive in.

As with all of my programs, Finance for eCommerce Entrepreneurs is created with busy entrepreneurs in mind. It is designed to take you to a top percentile understanding of a subject that confounds most business owners – in just a few hours.

Here’s Exactly What You’ll Learn:

Module 1: Cash Flow

  • The importance of understanding your cash flow
  • Understanding difference between profit and cashflow
  • How to calculate your cash flow position using our easy-to-use spreadsheet templates
  • Why understanding your cash flow informs almost every business decision you make

Module 2: Sales & Cash Flow Forecasting

  • Watch as we walk you through a live example with real data that you can easily relate to
  • Simple formulas you can use to “predict the future” and determine…
  • When you can increase your inventory or launch a new product
  • When you can expand your team
  • Plus, surprising insights on how you can work with your suppliers based on your forecasting models

Module 3: How to Forecast (step-by-step)

  • Sales Forecasting
  • Procurement & Inventory Forecasting
  • Forecasting for seasonal businesses

Module 4: Financing (without giving up equity)

  • An overview of the best financing options and which to avoid
  • How to choose the right option based on where you need to use the capital in your business
  • “Tricks of the trade” that will save you thousands of dollars

Module 5: Scenario Planning & Analysis

  • Why it’s worth your time to do Scenario planning & forecasting
  • The Risk Assessment Quadrants model
  • How to determine the highest probability/highest risk scenarios
  • Prevention measures you can take to avoid a potential crisis
  • The most common scenarios for eCommerce businesses of every type

Templates & Worksheets

The templates you’re getting are the same tools Rob uses with his clients. They have been improved and refined over the years and hundreds of hours of use.

These alone are worth the value of the course because of the countless hours of time and frustration it’ll save you.

The Scenario Planning Worksheet is designed specifically for eCommerce businesses like yours and includes the most common scenarios to plan for.

Access Mads’ Private Mastermind Group

When you enroll in Finance for eCommerce Entrepreneurs today, you’ll get unrestricted access to the private Facebook mastermind group.

After talking with my current students and gathering feedback, the mastermind is consistently rated as one of the best, most VALUABLE parts of the course.

This gives you a way to talk to, share with and learn from other people going through the system… PLUS, you have direct communication with the myself & my team.

We are in there every day answering your questions, helping members and encouraging you to take action now.

It’s also a place to ENGAGE with hundreds of other entrepreneurs who are actively growing and scaling their business. It’s not just a Facebook group, it’s a support system on steroids.

I’m Ready to Enroll. What Do I Get?

The Full Online Course:

Just under 4 hours of video training you can access from any digital device connected to the web (desktop, phone, tablet, etc)

Private Mastermind Group:

Unrestricted access to my private Facebook mastermind group – consistently rated as one of the best, most VALUABLE parts of the course.

Templates & Worksheets

These alone are worth the value of the course because of the countless hours of time, confusion and frustration you’ll save. And the scenario planning worksheet could literally save your business in the event of a worst-case scenario

Ready to Master Your Finances and Secure a Prosperous Future for Your Business?

Gain Instant Lifetime Access For Only: $497

Have questions before buying? No problem, scroll down to the FAQ section!

Not ready to pull the trigger yet?

There’s no reason not to with my no-brainer 30-DAY GUARANTEE

"I’ve created a very simple forecasting for my cash flow, following your advice. This is just amazing! I have a much better clarity on what’s ahead, and less stress too. Thank you so much for opening my eyes!!"

Sylvain Boutry
Founder, Jamz.fr

Frequently Asked Questions

Upon enrolling you will have immediate lifetime access so you can take the course whenever you’d like, no matter your schedule. Just don’t wait too long, because “someday” never comes… and I want to help you take real action.

Nope, this is a self-guided program. Take it at your own pace, everyone in the Facebook Community is at a different stage. Newcomers are always given a warm welcome.

I designed this course with busy entrepreneurs in mind. Which is why I’ve kept each module as concise as possible. No fluff or filler. You can complete the course in under 4 hours.

I am 100% confident this system works for any type of business, but if you simply can’t figure out how to apply this system to your unique goals, I’m happy to give you a 100% refund within 30 days of enrollment. See more info about my no-brainer guarantee below.


I am 100% confident the systems and strategies outlined in this course will change the way you approach growing and scaling your business through effective financial management.

You are welcome to join ‘Finance for eCommerce Entrepreneurs’ for 30 days, 100% RISK FREE

You can review every piece of learning material in this course, and if you find that it doesn’t meet your level of satisfaction, all you have to do is send me one email and request your refund.

But here’s the deal – I’m not looking for “tire kickers.” I have no interest in offering 16+ years of my knowledge to those who just want to “window shop.” So I’m going to assume you’re serious about putting 100% of your effort into this program. And if you feel that I haven’t given you 100% of my effort in return, you get 100% of your purchase price refunded to you. It’s that simple.

Just don’t be “that guy” who buys the course, doesn’t log in for 29 days, then figures he deserves a refund. But I’m offering this no questions asked refund because I know you’re not “that guy.”

Ready to Master Your Finances and Secure a Prosperous Future for Your Business?

Gain Instant Lifetime Access For Only: $497

Have questions before buying? No problem, scroll up to the FAQ section!

Not ready to pull the trigger yet?

There’s no reason not to with my no-brainer 30-DAY GUARANTEE