Social Media’s the future and sooner or later most people and company’s will join in, the social media “revolution” might not be on the same level as when the internet first started, but it’s very big, so be aware and get Socialising!

What is Social Media really about? Well it’s about connection, its about creating a “closer” feeling with people, if you are a company it’s about making yourself more human to your customers and it give company’s a new chance of having a more open two way communication with customers. If your using it as a individual there’s just as many opportunities which I will describe below.

Social Media for Networking

The Social Media sites first start up as social networking places and by now we have seen quite a few coming and going, however some have stuck and really managed to get popular, like Facebook, Twitter and Youtube. These sites cover different aspects, but are all part of the new Social Media wave.

With all the new Social Media’s it’s now become a lot easier to stay in contact with the connections you have got, but socially and professionally, but they also provide good opportunities to increase the network you’ve got. In my last post around networking I mentioned that helping people is one of the best and most efficient ways to build and extend networks, a lot of the new media’s provide good opportunities where you can help people, some through networking groups, some like Twitter by answering questions and by posting relevant and useful posts for your followers.

Social Media for Jobbing

The Social media’s are also extremely valuable if you’re looking for a new job or if you are looking for new challenges in the future, you can first of all build a networking through the social media’s and if you combine the social media’s with different other places like forums, workgroups and blogs etc, you can build a brand around yourself and show people the knowledge you have and where you expertise are and this is often where the jobs comes from.

Recruiters are looking at the networks they have, at the people they know and often ask for advise from their networks in finding a person for a specific job. One Social Media site, LinkedIn have also focused itself very much towards recurring, as you’re primary page is you CV/experiences and people can see the different recommendations you have. 

Social Media for Branding

A new type of branding has also been introduced, which have come partly through the social media’s and partly through the blogging communities.

There’s no doubt that communication around the world have changed massively the last couple of years and a lot of people have been able to brand their way through to both new employers, even bigger networking and even a lot of company’s have been created on the bases of this.

How do you brand yourself and how do you become more then just a name or a number?

A lot of people build up a community around their blog or websites, where a lot of the traffic comes from the social media’s, they manage to communicate to the audience they are targeting through their blog and they continue to increase the number of readers they have through their social networks, the different online and offline forums and workgroups they have and therefore manage to brand themselves in the specific area(s) where they operate.

Remember to BE Social

A couple of people and company’s have already got into a bit of trouble by forgetting the social aspect as Social Media’s, don’t over post, spam information about your products, your website or blog etc, be social and if people like what you communicate they will look into who you are and find your products. However if they get fed up they will stop following you and stop reading your post in which case your efforts are wasted.

Be Social and provide helpful knowledge to people and they will eventually look for your product and website, trust is the key word her.

How I use the different Social Media’s

There’s a lot of Social media’s out there and I have listed the one’s I personally use below:

Facebook: I primarily use Facebook for social networking with friends and people I have meet during life. I have lived and worked in 3 different countries and keeping track of all the fantastic people I have meet and enjoyed my time with is extremely important to me, but it also allow me to get updates about their lives and I’m able to help them if needed and the other way around.

LinkedIn: Where Facebook for me is very social, I use linkedIn for more business related networking, primarily people I have worked with, done business with or meet through my network. LinkedIn is also my CV, as I believe in “Jobworking” as in finding my future challenges through people I already know and trust, instead of putting my future in the hands of recruitment agency’s. There is quite a bit of headhunting going on at LinkedIn as well and knowing recruiters can also be good in giving you a heads up with certain jobs. Luckily I still love my job here in IBM so I haven’t had the need to use the job part of linkedIn as much yet.

Another part of LinkedIn is the groups and network setup, I have spend a lot of time on this, as again you can get to know people with similar interests or people working in related companies, it work a lot like forums where questions or different posts are made and commented on and if you find the right groups you can get very valuable feedback, that can both be on projects your working on, how to do specific analysis etc. people are always willing to help and if you help other people you will again be able to build network and increase your knowledge.

As linkedIn for me is the ultimate business networking tool, I have included a Link to Guy Kawasaki’s guide “Ten ways to use LinkedIn”

http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html

Twitter: I use twitter for a couple of things, for one I get a lot of get links and information by following people with interest in the things that I’m working on, both “ordinary” people, but also “famous” people in the certain area’s that have my interest. If you find the right people to follow you get a lot of practical tips, websites and links and book suggestions etc. basically you stay up to date on what going on in the area’s they follow.

I also tweet different questions or issues I might have where it’s a very good tool for asking a larger group of people for help or advice and very quickly get a response and even start a debate on that specific topic.

Twitter can take a bit to get into, but when you do, it’s an extremely valuable stream of information and not just any information, the one you are interest in and want to read about.

Youtube: Some people don’t see this as a social media, but it depend how you use it. If you just like watching stupid video’s there not much social media over it, but if you maybe record smaller video clips for you blog or something similar, uploading the material to Youtube, can give you first of all a space to store it, but more importantly valuable feedback and if it’s good people that want to know more about you or you products etc.

Is Social Media really as effective as people say?

I just saw a report on Barack Obama and how he utilized the social media’s during his election campaign, I think it’s very interesting reading and it also shows the massive impact that the Social Media’s can and will have in the future in everything from finding a job & getting a promotion to the likes of big election campaigns and massive cooperate campaigns. It is time for innovations!

Read the report here: http://tiny.cc/TAWUD